Joyce’s earliest wine drinking days in New Jersey started with consuming wines in bottles that made decorative candle holders! Her passion for wine has remained constant throughout the decades and it has been a hobby and vacation destination.


Joyce has raised a family, obtained an advanced degree in marketing, had a successful 25+ year corporate career in communications, media relations and public relations, but is finally pursing her dream of owning a wine store and sharing her passion with others.  In fact one of the main reasons she moved to Charlottesville was because of the wine industry.


Wine Made Simple opened in 2011.   The shop focuses on wine under $20, classes and events and on customer service. You will feel welcome no matter what your taste or budget.



James Frazer grew up in Nelson County, Virginia, and graduated Nelson County High School in 2000. He spent his childhood and teen years playing basketball, which led to helping coach numerous area high school teams in his early 20s. He then started pursuing his interests in art and music. His choice of medium is a combination of  pastels, pens, and colored pencils. Musically he plays guitar and prefers rock. In his spare time he enjoys rock collecting and hiking in the Appalachian Mountains.


His experience includes everything from camp counselor to animal entertainer/caretaker. In 2009 he joined Foods of All Nations where he apprenticed under Paul Caulkins in the wine department. Some of his favorite wines include French reds from the Rhone, Bordeaux, Burgundy, and Oregon Pinot Noir. He has been with Wine Made Simple since 2013.



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